Asia Sports

Sports sponsorship growth in Asia rose by 54% in 2007, with net a spending of $643 million, driven in part by the Beijing Olympics, according to IVCast from OgilvyAction. However, there was also a large rise in the sheer number of deals being done in other Asian countries with 2,233 in 2007 versus 1,624 in 2006, showing that the popularity and relevance of sponsorship is growing. The forecast for 2008 is currently showing a small decline of 9.5% reflecting the unknown continuation of deals recorded in 2007. (SportBusiness.com, 3/27/08)

Asia Business

Acer, the Taiwanese computer company, overtook Dell to become the world's second largest notebook-computer maker, behind only Hewlett-Packard, after acquiring Gateway last fall. HP controls 20% of the global market, with Acer at 16% and Dell at 14%. Chinese company Lenovo is ranked fourth. (Los Angeles Times, 3/5/08)

Six Flags, the world's largest theme park company, announced it would develop a thrill park in Dubai, UAE as part of a massive entertainment and amusement complex to be known as Dubailand, a 3-billion square foot project that will include restaurants, htoels, Universal Studios Dubailand and DreamWorks Animation Park, and is scheduled for groundbreaking in 2009. This is the first project for Six Flags to be developed outside of the North America. (Los Angeles Times, 3/5/08)

October 2007

Baseball
2006 Central League MVP Kosuke Fukudome (OF, Chunichi Dragons) and Takahiro Arai (3B, Hiroshima Carp) are among the 68 players eligible to become free agents this year. Fukudome is 29 days short of the service time needed for free agency in Japanese baseball, but he gained eligibility under a new rule aimed at helping injured players. Other players meeting the free agency requirements for the first time include Hitoki Iwase (RP, Chunichi Dragons), Kazuhiro Wada (OF, Seibu Lioins), Masahide Kobayashi (RP, Lotte Marines), Tsuyoshi Shimoyanagi (SP, Hanshin Tigers), Daisuke Miura (SP, Yokohama BayStars), and Hiroki Kuroda (SP, Hiroshima Carp). Those players who file for free agency during seven business days after the end of the Japan Series will be allowed to negotiate a deal with any team, either in Japan or abroad, after their
names are posted by the commissioner's office as free agents. (Japanball.com, 10/22/07)

Major League Baseball International and Shanghai Media Group reached a three-year agreement this season that has the 2007 World Series being broadcast live in its entirety on Great Sports, China's leading cable sports channel. The agreement was launched in July with coverage of the 2007 All-Star Game and has continued on a weekly basis with a China-specific edition of "This Week in Baseball." The World Series, MLB All-Star Game and TWIB will air on Great Sports through 2009. (MLB Press Release, 10/22/07)

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Basketball
Following in the footsteps of the NBA, executives from Euroleague Basketball have met with city and sporting officials from Shanghai to forge sporting and business ties. A delegation, including Jordi Bertomeu, the Euroleague Basketball CEO, was in Shanghai for the first CBA-Euroleague Challenge, an event facilitated by Infront Asia's joint-venture with the Chinese Basketball Association. During the tournament, in which Benetton Basket Tamoil and CSKA Moscow faced Team China and the Sydney Kings, the parties discussed the joint development of events with the objective of promoting European basketball in Asia. (Sportbusiness.com, 10/1/07)

Following the hiring of Timothy Chen as CEO NBA China, NBA Commissioner David Stern elaborated on the league's long-term plans for settingup "the second NBA, the NBA of China." Stern said the project was "long-term," will involve working with the 16-team China Basketball Association, and that the NBA was seeking financing partners. 90% of the new subsidiary will be owned by the league while two 5% shares will be sold to Chinese investors and to a U.S. media company, reported to be the Walt Disney Company. (Sportbusiness.com, 10/17/07)

The NBA China Games 2007 were held between the Orlando Magic, Cleveland Cavaliers and the Team China All-Stars in Shanghai and Macao from 10/17-20/07. The games aired nationwide on CCTV5 while the Shanghai Media Group and Guangdong TV aired each of the games locally in Shanghai and the Guangdong province, respectively. Last season, the NBA added 24 TV partners in China and currently has relationships with 51 TV stations that provided NBA programming to 34 million viewers per week and more than 1.2 billion viewers for the 2006-07 season. According the league, there are 300million people playing basketball in China with approximately 80% of males 15-24 in the top 11 cities of China considering themselves NBA fans and 20% of traffic to NBA.com coming from China. (Sportbusiness.com, 10/18/07)

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Golf
In March 2008, Gatorade will launch 'Gatorade Tiger', a new drink developed in conjunction with golfing superstar Tiger Woods, marking the golfer's first US deal with a beverage company. Financial terms of the deal were not disclosed, but Golfweek magazine reported it was for five years and could pay Woods as much as $100 million. (Sportbusiness.com, 10/17/07)

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Other Sports
The 2008 Beijing Olympic Games are expected to break TV advertising records with over $182 billion being spent next year, up from $169.9 billion in 2007, according to ZenithOptimedia. (Sportbusiness.com, 10/3/07)

VANOC, the organizing committee for the 2010 Olympic and Paralympic Winter Games in Vancouver, Canada said that it will exceed its 2007 sponsorship target of $65 million by at least $15 million. The overall sponsorship revenue target is $760 million. (Sportbusiness.com, 10/22/07)

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China
China Minsheng Banking Corp. agreed to purchase a 9.9% stake in UCBH of San Francisco, the parent of United Commercial Bank, in the first US strategic investment by a mainland Chinese bank. Earlier this year, UCBH purchased Shanghai-based Business Development Bank for $205 million. (Los Angeles Times, 10/9/07)

YUM Brands, the operator of KFC, Taco Bell, and Pizza Hut, reported a 28% profit growth in its China division and 21% growth in its international division, compared to only 1% growth in the US operation, for the latest quarter. (Wall Street
Journal, 10/9/07)

Alibaba.com, the Chinese leader in online business-to-business service, announced plans for an initial public offering which is expected to raise as much as $1.3billion, the largest ever by a Chinese internet company. In August 2005, Yahoo! swapped $1billion and its China unit for a 40% stake in the parent company of Alibaba.com. (Wall Street Journal, 10/22/07)

Citic Securities Co., China's government controlled investment bank, and Bear Stearns agreed to invest $1billion in each other, giving the US firm an entrance into the insular Chinese financial sector. Under the deal, Citic will acquire between a 6-9% stake and Bear Stearns will acquire between a 2-5% stake in the other entity. The companies also agreed to jointly offer capital marketing services across Asia. (Los Angeles Times, 10/23/07)

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Japan
Wal-Mart announced it would spend $875million to take full-ownership of its money-losing Japanese subsidiary Seiyu Ltd. Wal-Mart has stuck with the Seiyu brand, familiar to Japanese, instead of using the Wal-Mart name, but Seiyu has struggled amid intense competition from smaller retail chains, as well as from major local companies that are introducing larger stores and price cutting. (Los Angeles Times, 10/23/07)

February 2007

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Baseball
The New York Yankees and the Chinese Baseball Association (CBA) announced a landmark agreement that for the first time formalized a strategic alliance between an MLB club and the CBA. Under the agreement, the Yankees will provide the CBA with guidance in training baseball players, which will include sending staff (coaches, player development, scouting and training personnel) to China to assist the CBA, while allowing the CBA to send staff to the Yankees' facilities in the United States in furtherance of those goals. (Yahoo! Sports, 1/30/07)

The New York Yankees have been awarded the 2008 Major League Baseball All-Star Game and will host the Midsummer Classic at Yankee Stadium on July 15, 2008, during the final year that the ballpark will be open. (MLB Press Release, 1/31/07)

Fenway Sports Group (FSG), a subsidiary of New England Sports Ventures, which owns the Boston Red Sox, added a top NASCAR team, Roush Racing, to its portfolio, in a deal that marks the first time that an ownership group of one of the four major North American Leagues has crossed over into the world of NASCAR. Under the deal, Red Sox owner John Henry and FSG acquired a 50% stake in the racing team, which will be known as the Roush Fenway Racing team, and FSG will support the team’s marketing and sales activities. (Yahoo! Sports, 2/2/07)

Boston.com entered into a content-sharing agreement with Go-RedSox.com, a Japanese- language baseball site with excerpts from MLB coverage translated into Japanese for readers worldwide. (Sports Business Journal, 2/5/07)

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Basketball
The National Basketball Association (NBA) and Inner Mongolia Mengniu Dairy Industry Group announced a new marketing partnership, where Mengniu will be the “Official Dairy Product of the NBA in China,” and will launch a series of social programs targeting over 500 elementary schools across China that will combine nutrition and sports to promote a healthy lifestyle for children. (NBA Press Release, 1/21/07)

China’s junior national boys’ basketball team traveled to the Spalding-sponsored United States Basketball Academy Institute near Eugene, Oregon and now is being featured on a Chinese reality TV show called “China Hoops-American Dream.” The three-episode series follows more than 40 top Chinese basketball players during their experience in the US. (Sports Business Journal, 1/28/07)

The NBA hired Goldman Sachs to advise on the league's China business, which is estimated to be worth over $1billion, and may include Goldman taking an equity stake in the league's China ventures. (Sports Business Journal, 2/18/07)

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Golf
Puma signed Japanese golfer Hideto Tanihara to an endorsement agreement and will supply the golfer with golf footwear and apparel in 2007. Tanihara has won four tour titles in Japan and was second on the Japan money list in 2006. (Apparel Wire, 1/28/07)

LPGA rookie Song-Hee Kim has secured a $1million, 2-year sponsorship deal with Fila Korea in the largest endorsement deal for a rookie Korean golfer since Se Ri Pak signed with CJ Group in 1998. (Golf World, 2/1/07)

Representatives from the golf division of Octagon have made visits to La Costa and Trump National with sights set on helping to create an early 2008 LPGA West Coast Swing that would fill in gaps between the two season opening tournaments in Hawaii and a late March event in Phoenix. (Golf Week, 2/3/07)

The LPGA Foundation has expanded its board for the first time in its 16-year history from 4 to 10 members with the addition of Betsy King (US Solheim Cup team captain); James Eden (president, Eden & Associates); Karen Furtado (vice president, CGI); Mareb Hoke (president, Mareb Foundation); Lewis C. Horne, Jr. (partner, Troutman Sanders); and Kathryn H. Milthrope (managing director of community and government affairs, International Speedway Corporation). (Golf Week, 2/3/07)

The China Golf Association and the Royal & Ancient Golf Club announced a deal to provide expert rules instructions, structured learning materials, and a system to accredit national and international referees. (GolfWorld.com, 2/23/07)

The China Golf Association and TaylorMade-Adidas Golf announced a deal where the equipment manufacturer will offer clubs and apparel to China's national teams and provide a "major financial investment" in youth group programs. (GolfWorld.com, 2/23/07)

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Other Sports
ESPN announced that has signed a multiyear deal with Verizon Wireless to host its Mobile ESPN service. Previously, ESPN invested over $150 million to develop the wireless service on its own, but decided to shut down in September 2006 due to lack of subscribers. (Digital Media Wire, 2/8/07)

Chinese PC maker Lenovo is continuing to expand its sponsorship portfolio with a recent agreement to pay about $190 million over the next five years to Williams F1 Racing. Activation of the sponsorship will include print advertising and use of F1-themed mobile marketing in areas such as airports with a high density of business travelers.
(Sports Business Journal, 2/11/07)

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China
Chinese Web portal Sohu.com reported that Q4 earnings fell by 32% due to higher costs associated with Chinese government regulations on registration and billing, despite an increase of 23% in ad sales and an overall 16% increase in revenue. (Wall Street Journal, 1/21/07)

McDonald’s announced they would open more than 50 drive-through outlets in China this year in conjunction with gas retailer Sinopec. (Wall Street Journal, 1/24/07)

The number of internet users in China jumped 23% last year to over 137 million people, covering 10.5% of the country’s population. China is the world’s second-largest Internet market after the US. (Wall Street Journal, 1/25/07)

In preparation for the 2008 Summer Olympics, Beijing city officials announced they will step up efforts to fine spitters as much as 50 yuan ($6.45) when they are caught doing the act in public. At the same time, municipal authorities also announced “Queuing Day,” which on the 11th of each month, city residents will be encouraged to stand in line at subway stops, post offices, and various other places in an effort to encourage citizens to behave better as the Olympic Games near. The 11th was chosen because the two “1’s” look like they are standing neatly in line. (Wall Street Journal, 1/28/07)

ESPN and Star Sports were the only channels among a group of foreign networks that did not have their broadcast licenses renewed by the China State Administration for Radio, Film and TV. No explanation was given for the non-renewal. (Variety Asia Online, 1/29/07)

Shanda Interactive Entertainment, a provider of multiplayer, casual, and PC games and other media content in China, announced that it sold part of its stake in Chinese Web portal Sina to Citigroup for about $129.6 million. Shanda claims over 460 million registered accounts for games it operates in China. (Digital Media Wire, 2/8/07)

Baidu, the Chinese Internet search engine, issued 1Q forecast that fell short of expectations, feeding fears that its market is cooling. While the company has cemented its position as the top search engine in China, even in the face of major efforts to break into this market by Google and Yahoo, Baidu is having trouble maintaining its rapid expansion of its advertising base. (Wall Street Journal, 2/16/07)

Results from 2006 show that ad revenue in China is continuing to rise at astronomical rates as the country's advertising market reached $50 billion, up 22% from 2005. Magazines (27%) and TV (26%) experienced dramatic growth, while newspapers saw relatively modest growth (8%). The top categories were pharmaceuticals, cosmetics, toiletries and retail services with Oil of Olay remaining the #1 advertiser for the 4th year in a row. (Variety Asia Online, 2/20/07)

A recent survey of Chinese internet users revealed that 70% are under the age of 30, compared to roughly 70% that are over the age of 30 in the US. The number one priority for users of the internet in China was enterainment, while in the US, it was information. Further details of the survey showed that Chinese youth prefer instant messages to email messages, they play games, form communities, and even adopt virtual personas, or avatars, which can even trade virtually currency. In fact, in January, China's Central Bank even went so far as to issue a warning about a virtual currency called "Q-coins" from Chinese internet giant Tencent. (New York Times, 2/28/07)

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India
Tata Group won the bidding for British steelmaker Corus Group in an $11.3 billion deal that was the largest foreign acquisition to date by an Indian company. (Wall Street Journal, 1/28/07)

Bharti Airtel, India’s largest cell phone operator, said its profit more than doubled in the last quarter, as India’s red-hot telecommunications industry showed no signs of slowing down. The company added more than 5 million subscribers in the final 3 months of 2006 alone and raised its customer base to 33.7 million. (Wall Street Journal, 2/12/07)

India’s Hindalco Industries has agreed to pay $3.43 billion for Novelis, a Canadian maker of rolled aluminum used in products such as beer cans and cars, in the 2nd largest foreign acquisition by an Indian company ever, while further underscoring the drive of Indian companies to expand overseas by targeting struggling manufacturers and niche players in Western markets. (Wall Street Journal, 2/12/07)

Konakuppakattil Gopinathan Balakrishnan, a former "untouchable," according to the Hindu caste system, was appointed Chief Justice of India, in an event many have called "one of the most significant things to happen in the history of the nation of India." (Foster Network, 2/28/07)

Sony Entertainment TV plans to invest $71 million for a 26% stake in Neo Sports, a division of Nimbus Communications, the Indian company that owns the worldwide rights to all Indian international cricket matches across terrestrial, satellite, radio and broadband platforms until 2010. (VarietyAsiaOnline.com, 2/28/07)

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Japan
Dentsu, Japan's biggest ad agency, reported a 7% rise in operating profit from a year earlier due to events such as the Asian Games, the World Cup and the Volleyball World Cup. (Wall Street Journal, 2/20/07)

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Korea
The Korean Film Council (KOFIC) is planning to open an office in Los Angeles, CA as part of a string of measures to support cultural exchanges and boost the profile of Korean cinema in the US. (Variety Asia Online, 2/2/07)

Korean investment in overseas property skyrocketed to $775.1 million in 2006, up from only $22.7 million in 2005 as the government openly urges the purchase of foreign property assets while at the same time tightening restrictions on the market at home. The US has drawn the most attention due to its large expatriate Korean population and sizeable number of Korean university students and has seen purchases rise to $129.2 million, up from $3.3 million. (Wall Street Journal, 2/11/07)