Promotion to the English Premier League (EPL) is worth at least £60 million and is the biggest financial boost a football club can receive, according to a new analysts report at global accountancy firm, Deloitte. The teams who win a EPL place get £30 million from TV rights, plus £5 million from extra sponsorship and merchandising deals each season. Even those who are relegated after one season receive £24 million over the next two years, taking the total to about £60 million. Already-promoted Swansea City and two others can expect to receive a financial boost worth £1.4 million according to Deloitte. (SportBusiness.com, 5/2/08)
The Chelsea Football Club has teamed up with sports and entertainment division of Creative Artists Agency (CAA) for assistance in the areas of corporate partnership development, stadium development, athlete marketing, branding, touring, and “corporate social responsibility.” CAA Sports entered into the soccer business in early 2007 when it helped orchestrate the deal that brought David Beckham to the Los Angeles Galaxy, working with Beckham’s manager, Simon Fuller and has since sourced worldwide endorsement deals for the player. CAA said the global appeal of Chelsea is one of the major factors in CAA partnering with the club. The Chelsea squad contains 23 national team players from 14 different nationalities and six current national team captains. (SportBusiness.com, 6/9/08)
The Real Madrid Football Club agreed a deal with Total Sports Asia (TSA) to distribute its mobile content in Asia in a deal scheduled to run through 2010. (SportBusiness.com, 6/10/08)
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