July 2007

Baseball
The Japan Professional Baseball Players Association (JPBPA) voted unanimously for greater rights for players regarding free agency and a range of other issues, moving a step nearer to launching a court battle in an effort to improve player status. The JPBPA plans to file a lawsuit by the end of the year and continue labor-management talks with Nippon Professional Baseball even after court action starts. It has already brought the issue of control of players' imaging rights to court, with action currently being taken in the Intellectual Property High Court. (Japan Times, 7/21/07)

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Other Sports
General Motors said it would not renew its $1 billion sponsorship of the US Olympic Committee when its contract ends after 2008 as a result of changes in its marketing strategy. (Wall Street Journal, 7/8/07)

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China
In another move that blurs the line between advertising and media content, WPP Group is producing its own reality television show in China, along with RTL Group, sports-media company Kickworldwide, and state-owned Hunan TV, entitled "Soccer Prince," which will narrow a nation of young soccer players down to two stars, who will win yearlong apprenticeships with two English Premier League soccer teams, Everton and Bolton Wanderers. Nike has signed up as one of the initial sponsors. (Wall Street Journal, 7/7/07)

Baidu.com, the Chinese Internet-search provider, reported that its 2Q 2007 net profit more than doubled from a year earlier ($18.8 million), as it accounted for 58% of revenue in China's Internet-search market, ahead of US-based Google's 23%. (Wall Street Journal, 7/27/07)