The Indian pay-television industry is projected to generate revenues of $11.2 billion by 2012, according to a recent report by Media Partners Asia. By 2017, this is expected to grow to $18.5 billion, with revenues from subscriptions and advertising accounting for $12.3 billion and $6.2 billion respectively. Subscriber base is also expected to expand by 137 million by 2012, and 163.8 million by 2017, with an annual growth of 10.9% for the first five years and 7.2% for the remaining five. In 2007, total pay-television revenues in India amounted to $5.25 billion, of which subscription revenue was $3.77 billion and advertising accounted for $1.48 billion, with a subscriber base of 81.67 million. (SportBusiness.com, 4/28/08)
YouTube India (youtube.co.in) launched recently with user-generated videos and content from existing Bollywood and broadcaster partners such as Eros Entertainment and New Delhi TV. Other alliances include cricket portal Krishcricket.com, the International Indian Film Academy Awards, the Ministry of Tourism and the Indian Institute of Technology Delhi. (THR.com/Asia, 5/7/08)
Sport 18, the sports marketing division of Indian media conglomerate Network 18, and US-based network, CNBC-TV18, have agreed to an exclusive partnership deal with the Professional Golf Tour of India (PGTI). Under the deal, Sport 18 acquired the exclusive broadcasting rights for the PGTI and will use its marketing expertise to promote professional golf, while CNBC-TV18 will be the official broadcast partner for professional golf in India. Currently, PGTI manages an annual calendar of over 20 professional golf tournaments in the country. (SportBusiness.com, 5/12/08)
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